Bayer CropScience
Bayer CropScience is always looking for new ways to talk to growers in a highly competitive category. Growers know the products they need to have a successful growing season, but why choose our products over the competition? We needed to find a new way to communicate our product benefits without showing a farmer standing in a field. These are a few examples of print ads for a range of products. These ads were also expanded into Digital Display Banners, and Emails.




Creative Director: Scott McKay
Art Director: Ian Martin
Copywriter: Mike Llewellin