BMW

“50 Years of M”

To mark the 50th anniversary of BMW M, we wanted to celebrate with our most passionate M drivers across Canada by combining the rich history on M, while highlighting its electric future. We used a mix of OOH, CRM and a Social campaign to honour M and its drivers.

Yonge & Dundas Square
3D “Forced Perspective” Billboard

Creative Director: Benson Ngo
Associate Creative Director: Tania Forsyth
Art Director: Ian Martin
Copywriter: Owen Milburn