BMW
CRM
The email CRM programs for both BMW USA and BMW Canada are highly data driven and can range from simple one-off emails to more intricate vehicle launches and ongoing owner communication streams. Both email programs are tailored to give you the latest information on the vehicle you currently own, or the vehicle you desire. Through the use of variable information, animated GIFs, and impactful imagery & design, BMM has been able to create and email program that is both exciting and highly engaging for their audience.
Various EM CAmpaigns
GIFs, GIFs & More GIFs
Last Year of Lease
As a BMW driver enters the final year of their lease, we want BMW to be top of mind as they begin the process of deciding on their next vehicle. The Last Year of Lease communication stream is a series of emails that are designed to excite, inform, and reward BMW drivers for their loyalty. The first email drives to a short video that creates excitement by highlighting the future of performance.
BMW Canada - New Owner Onboarding
BMW Canada wanted to create a series of emails that would help welcome new owners to the brand while keeping them excited, engaged and informed about their new vehicle. This email series would help educate new owners by providing them information on things such as the My BMW App, the Driver’s Guide and BMW Service and Maintenance, helping them towards getting the best experience out of their new BMW. The emails are be tailored to your specific type of vehicle, whether it be and EV, M, or a core vehicle. The first email drives out to a short welcome video based on your type of vehicle.
