Chevrolet - Transformers 3

“Save the world win a camaro” Social CAmpaign

Remember when Facebook allowed brands to put microsite-like experiences on their brand pages? Remember when people used to get excited about new Transformers movies? Well there was a time when both of these things were happening and Chevrolet took full advantage of it. The “Save the world, win a Camaro” contest took participants on a wild scavenger hunt around the internet looking for clues to help save the world from the Decepticons. For this contest, we brought back the first ever Camaro commercial, blew up the Camaro webpage, and were the first brand to use the Google Moon API.

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