Lay’s

“Do Us a Flavour”

To increase engagement and product purchases, Lays introduced their “Do Us a Flavour” contest which encouraged consumers to create their own unique flavour combinations. Through our website, consumers could create, share and vote on their favourite flavours. Once creating and voting was complete, 4 finalists were chosen and made available for purchase. One of those lucky flavours would win the grand prize and see their flavour creation pushed into full production.

Phase 1 - Create Your Own Flavour