Mercedes-Benz Cabriolets & Roadsters

“The Drive of a lifetime”

There’s nothing quite like the feeling of driving a Mercedes-Benz with the top down. But how do you help deliver a similar experience without taking a test drive? To give users a taste of what it’s like to cruise down the Gardiner in a convertible Mercedes-Benz, we created an immersive, 360-degree video experience that uses “spatial sound,” a technology that shifts the sound mix based on where the viewer is “looking”.

There's nothing quite like being on the open road in a Mercedes-Benz Cabriolet or Roadster with the top down. Experience it for yourself, right now, in this 360-degree video. Explore our lineup of Cabriolets and Roadsters at: http://www.mercedes-benz.ca/en/all-vehicles#vbg-convertibles-roadsters The best or nothing.

“Essences” Social Content Creators Campaign

Over a 5 week period, we turned our social channels over to content creators across Canada who were given one simple task: capture the sights, sounds, smells and overall feeling of driving through the city with the top down.

Chris Nicholas | Gabrielle Lacasse | Jason Fitz | Jeremy Jude | Patrick Rojo