MERCEDES-BENZ 4MATIC

“THAT MOMENT” CAMPAIGN

Mercedes-Benz needed to increase awareness for their all-wheel drive system, 4MATIC. At a time when most auto manufacturers focus on weather conditions when talking about all-wheel drive systems, we decided to go a different route. “That moment” focuses on the moments that you don’t want to miss, and won’t have to miss because of 4MATIC. We didn’t focus on weather because when you have 4MATIC, the conditions don’t matter. “That moment” was so successful that the campaign platform is still being used today. It evolved from creating emotional print ads and cinemagraphs to an expedition to the top of the world so the rest of Canada could experience an unforgettable moment: the sun cresting the arctic horizon for the first time after 30 days of darkness.

2018 Google Awards - Best Performing Ad

Long form video

:15s Social Video

:06s YouTube Bumper

Microsite

Social Images

Photography: Tom Parker

Creative Director: Trent Thompson / Dani Gaede
Associate Creative Director: Ian Martin / Angela Hamill
Art Director: Jinah Lee
Copywriter: Matt Prokaziuk
Production: Dave Lembke