Mercedes-Benz

Garage Gigs 

Mercedes-Benz wanted to connect with music fans with the goal of attracting a new, younger audience to the brand. So we decided to go to the one place that cars and bands have in common - the garage. Mercedes-Benz Garage Gigs is a celebration of the great things that come out of the garage. We partnered with up-and-coming Canadian artists The Beaches, Grandson, and Spencer Burton to create a unique musical experience for both car and music lovers.