Mercedes-Benz E-Class

“Masterpiece of Intelligence”

The E-Class Sedan had just received a major over-haul from Mercedes-Benz and now included so many technologically advanced features, it was referred to as a “Masterpiece of Intelligence.” As the most intelligent vehicle in the lineup, it needed to make a big splash with executives who travel for both work and pleasure. To grab their attention, we took over Terminals 1 & 3 at Pearson International Airport, highlighting all of the features and benefits of owning an E-Class Sedan.

Pearson Airport Domination

Airport Video Boards

Print & OOH

Creative Director: Michael Kasprow
Art Director: Ian Martin
Copywriter: Angela Hamill