RBC
Various Campaigns
RBC Avion Visa Infinite Business Card
For the launch of this card, RBC needed to convince small business owners that it’s better to use a business rewards card for all of their business expenses instead of using their personal card, which is currently a common practice. The common myth is that personal rewards cards earn points faster than business rewards cards, which is not true in the case of this card. So we decided to find a fun way to illustrate that point using YouTube pre-roll and social videos.
Creative Director: Todd Mackie / Chris Booth / Joel Pylypiw
ACD / Art Director: Ian Martin
ACD / Copywriter: Angela Hamill
Production: Dave Lembke
Mortgage Welcome Package
Signing a mortgage and moving into a new house is a big deal. RBC wanted to celebrate that with new home owners and give them a little gift, provided by some of their partners.
Creative Director: Trent Thompson / Dan Gaede
Art Director: Ian Martin
Copywriter: Andrew Strachan
RBC Visa Infinite Card Acquisition DM
The RBC Visa Infinite Card is a premium credit card, and RBC wanted to test to see if a premium looking package made a difference in acquisition. Sure enough, it did. By creating a custom carrier and using metallic inks, we created a package that looked and felt premium and gave potential card holders a taste of the experience of being an RBC Visa Infinite Card holder.
Creative Director: Scott Pinkney
Art Director: Ian Martin
Copywriter: Andrew Strachan
RBC Avion Holiday Boutique Invitation
During the holiday season, RBC offers card holders an opportunity to experience a unique and premium shopping experience at select malls. Your invitation gets you access to complementary valet parking, coat check, gift wrapping, snacks & beverages, and a comfortable lounge to relax in and escape the craziness of holiday shopping in the mall. A premium experience requires a premium invitation. A metallic envelope, metallic inks, and a plastic wallet-sized invitation card helped deliver the feeling of the premium experience they were being invited to.
Creative Director: Scott Pinkney
Art Director: Ian Martin
Copywriter: Andrew Strachan
RBC US High Interest e-Savings Print ad
Most people leave their US money laying around in a drawer in between trips down south. RBC wanted you to know that your US money could be doing so much more than just laying around doing nothing.
Creative Director: Andrew Strachan
Art Director: Ian Martin
Copywriter: Tim Bickert