Rogers
Various CAmpaigns
To get more people to sign up for cable and Internet services, Rogers decided to sweeten the deal by offering a free Samsung Galaxy Tab E when you sign up today.
Gift with Purchase “House Tour” :30s TV
Print & OOH
Creative Director: Trent Thompson / Dani Gaede
ACD / Art Director: Ian Martin
ACD / Copywriter: Angela Hamill
Production: Dave Lembke
Ignite TV Airport Takeover
Creative Director: Trent Thompson
ACD / Art Director: Ian Martin
ACD / Copywriter: Angela Hamill
Ignite TV Launch DM
During the launch of Ignite TV in Ontario, Rogers sent a very informative, feature-focused DM piece to non-Rogers customers to let them know how their TV experience could be so much better.
Creative Director: Trent Thompson / Dani Gaede
ACD / Art Director: Ian Martin
Copywriter: Andrew Strachan
Ignite TV - Game of Thrones DM
The final season of Game of Thrones was just around the corner, and Rogers used the anticipation to encourage people to sign up for Ignite TV and get the Crave + Movies + HBO package free for 2 months.
Creative Director: Trent Thompson
ACD / Art Director: Ian Martin
Copywriter: Katie Maxfield
Internet Upsell DM
Rogers wanted to give their current customers who don’t have internet service through Rogers an amazing offer.
Creative Director: Trent Thompson / Dani Gaede
ACD / Art Director: Ian Martin
ACD / Copywriter: Angela Hamill
“Olympic” Cheer - Megaphone DM
The Olympics were approaching, and Rogers wanted to make sure that Canadians had the best services to cheer on Team Canada. However, Rogers was not an official Olympic Sponsor, so we weren’t allowed to mention the Olympics or Team Canada at all. So we focused on cheering, and to help with that our DM piece turned into a megaphone. The DM piece drove to a microsite that encouraged people to switch to Rogers services, but also offered a fun soundboard that included sounds of a goal siren, whistles, screams, and even a vuvuzela to help you cheer like never before.
Creative Director: Scott Pinkney
Associate Creative Director: Trent Thompson / Dani Gaede
Art Director: Ian Martin
Copywriter: Andrew Strachan