Smart Electric Drive

Electricity Deserves More Fun

When Smart Canada made the switch from offering gas-powered vehicles to offering Electric Drive models only, they wanted covey how fun electric can be. Smart has always been serious about fun, but they needed to show consumers that they were equally serious about electricity. In order to illustrate that point, they needed to do something big. So we brought fun and electricity together to set a new Guinness World Record.

Guinness Book of World Records

Most Balloons suspended by static electricity - 415

Creative Director: Trent Thompson
Associate Creative Director: Ian Martin / Angela Hamill 
Art Director: Rebecca Dunnet
Copywriter: Owen Milburn / Sean Butler
Producer: Dave Lembke