World Vision
DRTV
World Vision need to bring new life to their sponsorship acquisition program. The DRTV spots that had traditionally worked for them were no longer as effective as they once were. We needed to modernize the way World Vision told their story and speak to our audience in a way we hadn’t spoken to them before.
2 simple words :120s
Bronze Echo Award Winner
Creative Director: Scott McKay
Art Director: Ian Martin
Copywriter: Scott McKay
Director: Hubert Davis
Reality :120s
Creative Director: Scott McKay
Art Director: Ian Martin
Copywriter: Jinnean Barnard
Director: Hubert Davis