YMCA GTA
“Ynot?”
Brand Facebook page & Online Video
The YMCA had an interesting problem to solve. Most people view them as just a gym. The YMCA of the GTA wanted the public to know that they do so much more, and most importantly, they are a not-for-profit organization. We needed to make the public aware of some of the great programs the YMCA runs, specifically for youths in the GTA, and to let them know that there are ways they can help the YMCA achieve their goals.
OOH
Creative Director / Copywriter: Scott McKay
Art Director: Ian Martin / Dalbir Channa